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Trang chủ / Publication

Introduction

Yotel Corporation is a media and digital content company that was established in 2008. One of its key development strategies until 2025 is global expansion, which led to the establishment of Yotel Singapore.

Founded in 2022, Yotel Singapore produces and distributes digital content on the internet with a focus on entertainment areas such as music, games, and films through social media platforms.

 

Publication

  • Multi-Channel Strategy:
    • Consulting on building comprehensive video distribution campaigns on platforms like YouTube, website, and social media (Facebook, Instagram, TikTok…).
    • Analyzing the strengths of each platform and target audience to create the most suitable distribution plan for each video content.
    • Supporting video optimization (SEO, thumbnail images, subtitles…) to ensure broad reach and target audience.
  • Distribution and Expansion:
    • Expertise in algorithms of each platform to optimize video visibility in search results and recommendations.
    • Conducting research on content trends on each channel to build timely distribution plans, catch trends, and increase viral potential.
    • Establishing and connecting with a network of collaborators, influencers, and KOLs relevant to video topics to support viewership growth and cross-seeding.
  • Building a Strong Community:
    • Developing a long-term video release plan, creating engaging themes and series to attract viewers to return and subscribe to the channel.
    • Promptly monitoring and interacting with comments, reviews, and audience feedback to improve content and increase engagement.
    • Timely deploying minigames, activities, and special programs on the channels, bringing direct benefits to viewers and nurturing a loyal audience base.